Essential guide to marketing planning / Marian Burk Wood.

By: Wood, Marian BurkMaterial type: TextTextPublisher: Harlow, England : Prentice Hall/Financial Times, 2007Description: xvii, 268 p. : ill. ; 26 cmISBN: 027371323X (pbk.); 9780273713234 (pbk.)Subject(s): Marketing -- Planning
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Print book HF5415.13 .W66 2007 (Browse shelf) Available 0000904D

Includes bibliographical references and index.

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