Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 26 cmISBN: 0071123326 (International ed.); 0071206698; 0072410639; 9780071206693Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .D89 2002 (Browse shelf) | Available | 0000906F |
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Includes bibliographical references and index.