In search of the obvious : the antidote for today's marketing mess / Jack Trout.

By: Trout, JackMaterial type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xv, 208 p. ; 24 cmISBN: 0470288590 (cloth); 9780470288597 (cloth)Subject(s): Advertising -- Brand name products | Marketing
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Print book HF5415 .T76 2008 (Browse shelf) Available 0000799P
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HF5415 .S44 2014 市场营销学 / HF5415 .S478 2016 Services marketing : HF5415.S61 2010 Marketing secrets / HF5415 .T76 2008 In search of the obvious : HF5415 .W15 2011 体验营销案例研究 / HF5415 .Y45 2014 营销前沿理论 / HF5415.1 .N85 2009 新大眾市場行銷 /

Includes bibliographical references (p. 195-197) and index.

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