The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
Material type:
TextPublisher: Boston : Nicholas Brealey Pub., c2011Description: 240 p. ; 23 cmISBN: 9781857885743Subject(s): Business enterprises -- Computer networks | Internet advertising | Internet marketing | Mobile commerce | Smartphones | TelemarketingSummary: The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.1265 .M17 2011 (Browse shelf) | Available | 0000618F |
Includes bibliographical references and index.
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.