Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Material type:
TextPublisher: New York : Harper Collins, 2010Edition: Rev. & expanded edDescription: xx, 348 p. : ill. ; 18 cmISBN: 0062018205 (pbk. : international ed.); 9780062018205 (pbk. : international ed.)Subject(s): Consumer behavior | Decision making | Economics -- Psychological aspects
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | BF448 .A74 2010 (Browse shelf) | Available | 00010607 |
Includes bibliographical references (p. [338]-348)