Nintendo magic : winning the videogame wars / by Osamu Inoue ; translated by Paul Tuttle Starr.

By: Inoue, Osamu, 1974-Contributor(s): Starr, Paul TuttleMaterial type: TextTextPublisher: New York : Vertical, 2010Description: 221 p. : ill. ; 23 cmISBN: 1934287229 (hbk.); 9781934287224 (hbk.)Uniform titles: Nintendo. English Subject(s): Nintendo of America Inc | Electronic games industry | Nintendo Wii video games
Contents:
Crisis on the horizon -- THe birth of the DS and the Wii -- Iwata and Miyamoto: business ascetics -- Manufacturing smiles: a philosophy -- Game & watch: the toy that started it all -- Surviving on software -- From playing cards to the world stage -- Seeds of fresh surprise.
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Print book HD9993.E454 I56 2010 (Browse shelf) Available 00010001

Includes bibliographical references P. 219-221).

Crisis on the horizon -- THe birth of the DS and the Wii -- Iwata and Miyamoto: business ascetics -- Manufacturing smiles: a philosophy -- Game & watch: the toy that started it all -- Surviving on software -- From playing cards to the world stage -- Seeds of fresh surprise.

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