Strategic marketing problems [videorecording]: cases and comments / Roger A. Kerin, Robert A. Peterson ; [editor, Financial Times Prentice Hall].
Material type:
FilmSeries: Pearson video library: Publisher: Upper Saddle River, NJ : Pearson Education, Inc., c2007Edition: 11th edDescription: 1 videodisc (76 min.) : sd., col. ; 4 3/4 inISBN: 0131986713; 9780131986817Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Marketing| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Audio-visual | Gratia Christian College Library Multimedia Shelves | Multimedia | HF5415.135 .K37 2007 (Browse shelf) | dvd | Available | 0004118E |
Browsing Gratia Christian College Library shelves, Shelving location: Multimedia Shelves, Collection: Multimedia Close shelf browser
| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| HB3722 .G45 2014 Stress test | HF5415 .A75 2007 Marketing planpro | HF5415 .M37 2004 Marketing planpro | HF5415.135 .K37 2007 Strategic marketing problems | HQ18.H6 W36 萬事性意 : | HQ18.H6 W36 萬事性意 : | HQ18.H6 W36 萬事性意 : |
For courses in marketing strategy, marketing management and strategic marketing
Title from disc.
Kerin/Peterson supplements package.
Segment list: Nike (14:00 min.) -- Procter & Gamble (14:53 min.) -- Wild Planet (9:20 min.) -- Reebok (9:07 min.) -- American Express (9:08 -- Hasbro (9:30 min.) -- Eaton (9:50 min.)
Seven companies are featured offering issue-focused footage that includes interviews with top executives, objective reporting by real news anchors, industry research analysts, and marketing experts.
DVD
In English.