Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
Material type:
TextPublisher: Australia ; Belmont, Calif. : Wadsworth/Cengage Learning, 2014Edition: 11th ed., International edDescription: xviii, 314 p. : ill. ; 26 cmISBN: 9781285080277 (pbk.); 1285080270 (pbk.)Subject(s): Advertising copy | Advertising layout and typography
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5825.D73 2014 (Browse shelf) | Available | 0004736K |
Previous ed.: 2011.
Content of this international edition may significantly differ from the North American college edition.
Includes bibliographical references and index.