Marketing : an introduction / Rosalind Masterson & David Pickton
Material type:
TextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2010Edition: 2nd edDescription: xviii, 508 p. : col. ill. ; 27 cmISBN: 9781849205702 (hbk.); 1849205701 (hbk.); 9781849205719 (pbk.); 184920571X (pbk.)Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .M1 2010 (Browse shelf) | Available | 7003593R |
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| HF5415 .L38 1994 The guerrilla marketing handbook / | HF5415 .L38 2008 Marketing myopia / | HF5415.L496 2017 贏銷0與1 : | HF5415 .M1 2010 Marketing : | HF5415 .M17 2002 Marketing / | HF5415 .M17 2006 Marketing / | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : |
Includes bibliographical references and index