The fundamentals of marketing / Edward Russell.

By: Russell, EdwardMaterial type: TextTextSeries: AVA fundamentals: Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, 2010Description: 191 p. : ill. (chiefly col.) ; 23 cmISBN: 9782940373727 (pbk)Subject(s): Marketing -- Management | Communication in marketing
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Print book HF5415.13 .R8 2010 (Browse shelf) Available 7003613K

Includes bibliographical references.

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