Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk; in collaboration with Joseph Wisenblit.
Material type:
TextPublisher: Boston, Mass. : Pearson Prentice Hall, 2010Edition: 10th ed., Global edDescription: 592 p. : col. ill. ; 28 cmISBN: 0137006705; 9780137006700Subject(s): Consumer behavior | Motivation research (Marketing)LOC classification: HF5415.32 | .S35 2010
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.32 .S2 2010 (Browse shelf) | Available | 7003610H |
Previous ed.: 2007.
Includes bibliographical references and indexes