Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.
Material type:
TextPublisher: Singapore ; Hackensack, NJ : World Scientific, 2010Description: xii, 401 p. : ill. ; 24 cmISBN: 9789812838278 (hbk.); 9812838279 (hbk.)Subject(s): Customer relations -- Management | Marketing -- Management | Customer loyalty
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.5 .S6 2010 (Browse shelf) | Available | 7003594S |
Includes bibliographical references and indexes.