Advertising theory / co-edited by Shelly Rodgers and Esther Thorson.
Material type: TextSeries: Routledge communication series: Publisher: New York : Routledge, 2012Description: xxix, 614 p. : ill. ; 24 cmISBN: 9780415886611 (hbk); 0415886619 (hbk); 9780415886628 (pbk); 0415886627 (pbk); 9780203149546; 0203149548Subject(s): AdvertisingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5821 .A2 2012 (Browse shelf) | Available | 7003480M |
Includes bibliographical references and index.