Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublisher: Mason, OH : South-Western, Cengage Learning, 2012Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN: 9780538473323 (hbk.); 0538473320 (hbk.)Subject(s): Advertising media planning | Branding (Marketing) | Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5821 .O3 2012 (Browse shelf) | Available | 7003477S |
Includes bibliographical references and index.