The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication series: Publisher: New York : Routledge, 2014Copyright date: ©2014Edition: Fifth editionDescription: xii, 232 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415856720 (hardback); 0415856728 (hardback); 9780415856713 (pbk.); 041585671X (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channels
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5826.5 .K1 2014 (Browse shelf) | Available | 7003468S |
Includes bibliographical references and index.