Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublisher: New York : McGraw-Hill Irwin, c2013Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)ISBN: 0073530042 (alk. paper); 9780071315128; 9780073530048 (alk. paper)Subject(s): Consumer behavior -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.33.U6 H18 2013 (Browse shelf) | Available | 7002715M |
Library's copy lacks CD-ROM.
Includes bibliographical references and index.