Xin da zhong shi chang hang xiao /
新大眾市場行銷 / Paul Nunes, Brian Johnson 著 ; 陳琇玲譯.
Material type:
TextLanguage: Chinese Original language: English Series: Touch ; 54Publisher: Taibei Shi : Da Kuai wen hua chu ban, 2009. Publisher: 台北市 : 大塊文化出版, 2009Edition: Chu ban. Edition: 初版Description: 372 p. : ill. ; 21 cmISBN: 9789862131473; 9862131470Uniform titles: Mass affluence. Chinese Subject(s): Affluent consumers -- United States | Consumer behavior -- United States | Consumer satisfaction -- United States | Consumers -- United States | Marketing -- United States | Product management -- United States
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.1 .N85 2009 (Browse shelf) | Available | 0000542B |
Translation of: Mass affluence : seven new rules of marketing to today's consumer.
Includes bibliographical references (p. 325-372)