Guang gao : chuang yi yu wen an = Advertising: creative and copy /
廣告 : 創意與文案 = Advertising : creative and copy / (美)威廉. 阿倫斯(William F. Arens), (美)邁克爾. 維戈爾德(Michael F. Weigold), (美)克裏斯蒂安. 阿倫斯(Christian Arens)著 ; 丁俊傑, 程坪, 陳志娟譯.
Material type:
TextPublisher: Beijing : Ren min dian you chu ban she, 2011. Publisher: 北京 : 人民電郵出版社, 2011Edition: Di 11 ban. Edition: 第11版Description: xi, 216 p. :col. ill. ; 21 cmISBN: 9787115290724Other title: Advertising: creative and copy | Creative and copySubject(s): Advertising copy | Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .A73 2011 (Browse shelf) | Available | 00005117 |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5821 .N48 2003 Advertising cultures : | HF5821 .O3 2012 Advertising and integrated brand promotion / | HF5822 .H81 2011 广告心理学 / | HF5823 .A73 2011 廣告 : | HF5823 .B1 2012 The advertising concept book : | HF5823 .B35 2007 Advertising and promotion : | HF5823 .B35 2007 Advertising and promotion : |
Includes bibliographical references (p. [213]-216)