Fu wu ye xing xiao /
服務業行銷 / Christopher H. Lovelock原著 ; 周逸衡編譯.
Material type:
TextPublisher: Taibei Shi : Hua tai wen hua, 1999. Publisher: 台北市 : 華泰文化, 1999Edition: Chu ban. Edition: 初版Description: v, 362 p. ; 24 cmISBN: 9576091705; 9789576091704Uniform titles: Services marketing. Chinese Subject(s): Professions -- Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.122 .L68 1999 (Browse shelf) | Available | 0002008A |
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| HF5415.12 S45 2007 勝在營銷 : | HF5415.12 S45 2007 勝在營銷 : | HF5415.12.T28 G4 2011 從一根扁擔開始的好味道 : | HF5415.122 .L68 1999 服務業行銷 / | HF5415.122 .L68 2016 Services marketing : | HF5415.122 L8 1986 服務市場學 : | HF5415.123 .C56 2001 Integrated advertising, promotion, and marketing communications / |
Translation of: Services marketing / by Christopher H. Lovelock. 3rd ed. 1999.