Kai luo ge ying xiao lun /
凱洛格營銷論 / [美]艾麗斯 M. 泰伯特, 博比 J. 考爾德編著 ; 康蓉, 吳越譯.
Material type:
TextPublisher: Beijing : Shangwu yin shu guan, 2014. Publisher: 北京 : 商務印書館, 2014Edition: Di 2 ban. Edition: 第2版Description: 15, 404 p. : ill. ; 26 cmISBN: 9787100098076Uniform titles: Marketing channels : Chinese Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .K14 2014 (Browse shelf) | Available | 0000439G |
Translation of: Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.
Includes bibliographical references and index.