Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.
Material type:
TextPublisher: Harlow, Essex, England : Pearson Education Limited, 2015Copyright date: ©2015Edition: 11e, Global editionDescription: 492 pages : illustrations (chiefly color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0273787136; 9780273787136Subject(s): Consumer behavior | Motivation research (Marketing)Summary: Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.32 .S35 2015 (Browse shelf) | Available | 0005234E |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415.32 .H46612 2005 消费社会学 / | HF5415.32 .H69 2001 Consumer behavior / | HF5415.32 .S2 2010 Consumer behavior / | HF5415.32 .S35 2015 Consumer behavior / | HF5415.32 .S65 2002 Consumer behavior : | HF5415.33.C6 K45 2014 最熟悉又最陌生的14億消費者 : | HF5415.33.H6 .C6 2001 Consuming Hong Kong / |
Includes bibliographical references and indexes.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.