Value proposition design : how to create products and services customers want. Get started with... / written by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

By: Osterwalder, Alexander [author.]Contributor(s): Bernarda, Gregory [author.] | Pigneur, Yves [author.] | Smith, Alan [author.]Material type: TextTextSeries: Strategyzer series: Publisher: Hoboken : John Wiley & Sons, 2014Description: xxv, 290 pages : color illustrations ; 20 x 25 cmContent type: still image | text Media type: unmediated Carrier type: volumeISBN: 9781118968055 (paperback)Other title: Title on back cover: Bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wantsSubject(s): Business planning | Customer relations | Customer services -- Management | Production management -- Quality control | Quality control | Strategic planning
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Print book HF5415.5 .O87 2014 (Browse shelf) Available 00030025
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HF5415.5 .D14 2013 顧客關係管理 : HF5415.5 .L4 2006 叫好叫座 : HF5415.5 .L45 2013 顧客服務管理 : HF5415.5 .O87 2014 Value proposition design : HF5415.5 .P37 2012 如何提供令顧客驚嘆的客戶服務/ HF5415.5 .S3 1995 Winning the service game / HF5415.5 .S4 2011 Customer service :

Includes index.

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