Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmISBN: 1591396190 (hardcover : alk. paper); 9781591396192 (hardcover : alk. paper)Other title: how to create uncontested market space and make the competition irrelevantSubject(s): Market segmentation | New products
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.153 .K45 2005 (Browse shelf) | Available | 0003055D |
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| HF5415.135 .K47 2010 Strategic marketing problems : | HF5415.153 .G15 2011 蘋果創意 : | HF5415.153 .G35 2011 The innovation secrets of Steve Jobs : | HF5415.153 .K45 2005 Blue ocean strategy : | HF5415.2 .B779 2017 Marketing research / | HF5415.2 .F37 2013 Modern marketing research : concepts, methods, and cases / | HF5415.2 .M35 2017 Marketing research : |
Includes bibliographical references and index.