Marketing, an Asian perspective : an introduction / Gary Armstrong, Philip Kotler, Geoffrey da Silva.
Material type:
TextPublisher: Singapore ; New York : Pearson Prentice Hall, c2006Description: 596 p. : ill. (chiefly col.) ; 28 cmISBN: 013167661X; 9780131676619Subject(s): Marketing -- Asia
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.12.A8 A75 2006 (Browse shelf) | Available | 7002705L |
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| HF5415 .W15 2011 体验营销案例研究 / | HF5415 .Y45 2014 营销前沿理论 / | HF5415.1 .N85 2009 新大眾市場行銷 / | HF5415.12.A8 A75 2006 Marketing, an Asian perspective : | HF5415.12.A8 .M17 2009 Marketing in Asia / | HF5415.12.A8 .M17 2009 Marketing in Asia / | HF5415.12.A8 M17 2013 Marketing in Asia / |
Original English language ed: Marketing. 7th ed. Prentice Hall, 2005.
Includes bibliographical references and indexes.