Relationship marketing : exploring relationship strategies in marketing / John Egan.
Material type:
TextPublisher: New York : Financial Times/Prentice Hall, 2004Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: 0273686232 (pbk. : alk. paper); 9780273646129Subject(s): Relationship marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.55 .E31 2004 (Browse shelf) | Available | 7002710H |
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| HF5415.52 .H47 2010 弘兼憲史客訴處理入門 / | HF5415.527 .P45 2009 Do you want to keep your customers forever? / | HF5415.527 .P45 2009 Do you want to keep your customers forever? / | HF5415.55 .E31 2004 Relationship marketing : | HF5415.55 .E31 2005 關係行銷 / | HF5416.5 .N13 2012 定價戰略與戰術 : | HF5429 .R3 2014 Retail 101 : |
Includes bibliographical references and index.