Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublisher: Boston ; London : Pearson, c2013Edition: 11th ed., Global edDescription: 534, [112] : col. ill. ; 28 cmISBN: 9780273767183 (pbk.)Subject(s): Marketing | Marketing -- Textbooks
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .A75 2013m (Browse shelf) | Available | 7002708O | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .A75 2013m (Browse shelf) | c. 2 | Available | 7002725N | |
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .A75 2013m (Browse shelf) | c. 3 | Available | 7002726O | |
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| HF5415 .A75 2013 市場營銷學 : | HF5415 .A75 2013m Marketing : | HF5415 .A75 2013m Marketing : | HF5415 .A75 2013m Marketing : | HF5415 .A75 2013m Marketing : | HF5415 .B4 2009 Key concepts in marketing / | HF5415 .B59 2006 Principles & practice of marketing / |
Kotler's name appears first on the previous ed.
Includes bibliographical references and index.