Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublisher: New York ; Montreal : McGraw-Hill, c1997Edition: 6th ed., international edDescription: xvi, 463 p. : ill. ; 25 cmISBN: 007114255X; 9780071142557; 007049097XSubject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .G84 1997 (Browse shelf) | Available | 7000292K |
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| HF5415.1265 .Z41 2013 推手凶猛 / | HF5415.129 .R67 2014 營銷渠道 : | HF5415.13 .C54 2019 Strategic marketing management : | HF5415.13 .G84 1997 Marketing management : | HF5415.13 .H41 2014 Marketing for dummies / | HF5415.13 .K67 2003 Lateral marketing : | HF5415.13 .K67 2014 哈佛教你行銷策略 = |
Includes bibliographical references and index.