Integrated marketing communications : a systems approach / M. Joseph Sirgy.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xix, 312 p. : ill. ; 24 cmISBN: 0132056186; 9780132056182Subject(s): Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .S47 1998 (Browse shelf) | Available | 7002978X |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415.123 D14 2014 圖解整合行銷傳播 / | HF5415.123 .S4 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S44 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF5415.123 .S47 1998 Integrated marketing communications : | HF5415.123 .Y3 2014 整合行銷傳播 / | HF5415.123 .Y3 2014 整合行銷傳播 / | HF5415.1255 .C44 2007 Branding for dummies / |
Includes bibliographical references and index.