Marketing management : an Asian perspective / Philip Kotler ... [et al.].
Material type:
TextPublisher: Singapore : Prentice Hall, 1996Description: xviii, 1055 p. : ill. ; 24 cmISBN: 0132548976 (pbk.)Subject(s): Marketing -- Asia -- Management | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.13 .M37 1996 (Browse shelf) | Available | 7003047L |
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| HF5415.13 .K68 2012 Marketing management / | HF5415.13 L48 1986 國際營銷管理 / | HF5415.13 .M17 2013 80/20 sales and marketing : | HF5415.13 .M37 1996 Marketing management : | HF5415.13 .M37 2013 Marketing management : | HF5415.13 .P37 2008 Basic marketing : | HF5415.13 .R8 2010 The fundamentals of marketing / |
Includes bibliographical references and indexes.