Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 12th edDescription: xi, 708 p. : ill., maps ; 28 cmISBN: 0136107060 (casebound : alk. paper); 9780136107064 (casebound : alk. paper)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesLOC classification: HF5415.135 | .K47 2010
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.135 .K47 2010 (Browse shelf) | Available | 7003945S |
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| HF5415.135 .C73 2013 Strategic marketing / | HF5415.135 J14 2009 Strategic marketing / | HF5415.135 K37 2007 Strategic marketing problems : | HF5415.135 .K47 2010 Strategic marketing problems : | HF5415.153 .G15 2011 蘋果創意 : | HF5415.153 .G35 2011 The innovation secrets of Steve Jobs : | HF5415.153 .K45 2005 Blue ocean strategy : |
Includes bibliographical references and indexes.