Marketing myopia / Theodore Levitt.
Material type:
TextSeries: Harvard business review classicsPublisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cmISBN: 1422126013; 9781422126011Subject(s): Customer relations | Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .L38 2008 (Browse shelf) | Available | 0000852F |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415 .K87 2010 Principles of contemporary marketing / | HF5415 .L2624 2013 Introduction to marketing / | HF5415 .L38 1994 The guerrilla marketing handbook / | HF5415 .L38 2008 Marketing myopia / | HF5415.L496 2017 贏銷0與1 : | HF5415 .M1 2010 Marketing : | HF5415 .M17 2002 Marketing / |
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).