Readings in modern marketing / John A. Quelch.
Material type:
TextPublisher: Hong Kong : Chinese University Press, c2006Description: xii, 755 p. : ill. ; 24 cmISBN: 9629962403; 9789629962791Other title: Modern marketingSubject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .Q83 2006 (Browse shelf) | Available | 0000937J |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : | HF5415 .Q83 2006 Readings in modern marketing / | HF5415 .R43 2009 War in the boardroom : | HF5415 .S17 2007 立體行銷 : | HF5415 .S3 2012 Sage brief guide to marketing ethics. |
Includes bibliographical references.