How to write a marketing plan / John Westwood.

By: Westwood, John, 1947-Material type: TextTextSeries: Creating success: Publisher: London ; Philadelphia : Kogan Page, 2011Edition: Rev. 3rd edDescription: vi, 131 p. : ill. ; 22 cmISBN: 9780749461713; 0749461713; 9780749461508; 0749461500; 9780749461515; 0749461519Subject(s): Marketing -- ManagementSummary: It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --Summary: How to Write a Marketing Plan makes the task much easier. --Summary: How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket.Summary: It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --Summary: How to Write a Marketing Plan makes the task much easier. --Summary: How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.
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HF5415.13 .S44 2012 行銷學暨行銷管理學 / HF5415.13 .S4826 2004 市場管理 / HF5415.13 .S4826 2004 市場管理 / HF5415.13 .W37 2011 How to write a marketing plan / HF5415.13 .W65 2009 Marketing for entrepreneurs / HF5415.13 .W66 2007 Essential guide to marketing planning / HF5415.135 .C73 2003 Strategic marketing /

It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --

How to Write a Marketing Plan makes the task much easier. --

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as wellas a useful resource for marketing courses. --Book Jacket.

It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results. --

How to Write a Marketing Plan makes the task much easier. --

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses. --Book Jacket.

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