Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
Material type:
TextPublisher: Australia ; Belmont, Calif. : Wadsworth/Cengage Learning, 2014Edition: 11th ed., International edDescription: xviii, 314 p. : ill. ; 26 cmISBN: 9781285080277 (pbk.); 1285080270 (pbk.)Subject(s): Advertising copy | Advertising layout and typography
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5825.D73 2014 (Browse shelf) | Available | 0004736K |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| HF5823 .W35 2007 Advertising : | HF5823 .Z95 2002 The end of advertising as we know it / | HF5825 .D7 2011 Creative strategy in advertising / | HF5825.D73 2014 Creative strategy in advertising / | HF5825 .S85 2010 文案發燒 = | HF5826.5 .C15 2011 超媒體時代 : | HF5826.5 .K1 2014 The media handbook : |
Previous ed.: 2011.
Content of this international edition may significantly differ from the North American college edition.
Includes bibliographical references and index.