Advertising theory / co-edited by Shelly Rodgers and Esther Thorson.
Material type:
TextSeries: Routledge communication series: Publisher: New York : Routledge, 2012Description: xxix, 614 p. : ill. ; 24 cmISBN: 9780415886611 (hbk); 0415886619 (hbk); 9780415886628 (pbk); 0415886627 (pbk); 9780203149546; 0203149548Subject(s): Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5821 .A2 2012 (Browse shelf) | Available | 7003480M |
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| HF5813.J3 W81 2012 廣告@日本 = | HF5813.U6 O34 2010 一個人的廣告自白 / | HF5813.U6 W66 1995 Advertising and marketing to the new majority / | HF5821 .A2 2012 Advertising theory / | HF5821 .N48 2003 Advertising cultures : | HF5821 .O3 2012 Advertising and integrated brand promotion / | HF5822 .H81 2011 广告心理学 / |
Includes bibliographical references and index.