Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublisher: Mason, OH : South-Western, Cengage Learning, 2012Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN: 9780538473323 (hbk.); 0538473320 (hbk.)Subject(s): Advertising media planning | Branding (Marketing) | Advertising
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5821 .O3 2012 (Browse shelf) | Available | 7003477S |
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| HF5813.U6 W66 1995 Advertising and marketing to the new majority / | HF5821 .A2 2012 Advertising theory / | HF5821 .N48 2003 Advertising cultures : | HF5821 .O3 2012 Advertising and integrated brand promotion / | HF5822 .H81 2011 广告心理学 / | HF5823 .A73 2011 廣告 : | HF5823 .B1 2012 The advertising concept book : |
Includes bibliographical references and index.