The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication series: Publisher: New York : Routledge, 2014Copyright date: ©2014Edition: Fifth editionDescription: xii, 232 p. : ill. ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415856720 (hardback); 0415856728 (hardback); 9780415856713 (pbk.); 041585671X (pbk.)Subject(s): Advertising media planning | Mass media and business | Marketing channels
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5826.5 .K1 2014 (Browse shelf) | Available | 7003468S |
Browsing Gratia Christian College Library shelves, Shelving location: Book Shelves, Collection: Print book Close shelf browser
| No cover image available | ||||||||
| HF5825.D73 2014 Creative strategy in advertising / | HF5825 .S85 2010 文案發燒 = | HF5826.5 .C15 2011 超媒體時代 : | HF5826.5 .K1 2014 The media handbook : | HF5828.4 .W34 2012 从零开始做AE : | HF5837 .S35 2002 Promotion and integrated marketing communications / | HF6146.T42 L4 2010 李雪廬回憶錄 : |
Includes bibliographical references and index.