Global marketing : a decision-oriented approach / Svend Hollensen.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2011Edition: 5th edDescription: xliii, 756 p. : col. ill. ; 27 cmISBN: 9780273726227 (pbk.); 0273726226 (pbk.)Subject(s): Export marketing | Export marketing -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF1416 .H65 2011 (Browse shelf) | Available | 7003943Q |
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| HF1414.55.H85 M45 2012 Protecting free trade : | HF1414.55.H85 M45 2012 Protecting free trade : | HF1416 .G55 2011 Global marketing / | HF1416 .H65 2011 Global marketing : | HF1416 .K68 2011 Global marketing management / | HF1418.5 .S75 2002 Globalization and its discontents / | HF1456.5.C6 K3712 2010 超融合 : |
Includes bibliographical references and index.