Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublisher: New York : McGraw-Hill Irwin, c2013Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)ISBN: 0073530042 (alk. paper); 9780071315128; 9780073530048 (alk. paper)Subject(s): Consumer behavior -- United States | Consumer behavior -- United States -- Case studies | Market surveys -- United States
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.33.U6 H18 2013 (Browse shelf) | Available | 7002715M |
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| HF5415.32 .S65 2002 Consumer behavior : | HF5415.33.C6 K45 2014 最熟悉又最陌生的14億消費者 : | HF5415.33.H6 .C6 2001 Consuming Hong Kong / | HF5415.33.U6 H18 2013 Consumer behavior : | HF5415.335 .K65 2013 天堂級的感動服務魔法 : | HF5415.35 M17 2009 Marketing : | HF5415.35 .S65 2008 Marketing : |
Library's copy lacks CD-ROM.
Includes bibliographical references and index.